Nintendo kill off NES Classic Mini production worldwide

NES Classic Mini production ends
NES Classic Mini production ends

Earlier in the month Nintendo announced US sales of their hugely popular NES Classic Mini would end, and now the company are killing off the console worldwide. Today a Nintendo rep confirmed the fate of the console in a statement to Eurogamer:

“We can confirm that we are no longer manufacturing the Nintendo Classic Mini: Nintendo Entertainment System. If production resumes in the future, an update will be posted on the official Nintendo website.”

Nintendo carefully managed availability of the console to keep demand for it at a fever pitch during the limited production run. It’s quite an exercise in clever marketing although fans who end up missing out on a console are unlikely to appreciate Nintendo’s strategy.

Nintendo Classic run was always going to be limited

Nintendo NES Classic Mini
Dat nostalgia feel.

A Nintendo rep told IGN recently that the console had already received extra shipments beyond the original plans due to the high demand for the product:

“NES Classic Edition wasn’t intended to be an ongoing, long-term product.”

If you want to snap up a console before supplies end, they will still be available from retailers in limited numbers. No doubt once production ends the second-hand market will start seeing ridiculous prices for the console. Of course you could always just emulate the games for free from the net, but let’s face it the NES Classic was always more about the nostalgia feeling than the pure gaming experience.

Nintendo leaves door open to future production runs

Nintendo NES Classic Mini Nintendo Switch
The Nintendo Switch.

It’s notable that Nintendo have left the door open to future production runs of the NES Classic Edition. A limited run of a SNES classic or Gameboy classic consoles could even be next. There’s something special about the original NES so we’ll have to see if these alternatives would be as popular.

Nintendo have clearly proved that reissues of their classic consoles revives interest in their brand so I’m close to certain they will either bring back the NES Classic or a variation like the SNES classic at some point in the future.

Presumably any reissues will take place around the same time as a new console launch to get people stoked on Nintendo again. In the case of the Nintendo Classic it helped the company promote the retro games offered by the Virtual Console feature that will launch soon on the Switch. Clearly Nintendo haven’t been selling games for 128 years without learning a trick or two about marketing them. I suppose they determined angering Nintendo fans by engineering a supply shortage is a small price to pay for seeing a lot of consoles walk out the door.

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