The Weeknd has officially revealed the title of his highly anticipated next album: Hurry Up Tomorrow. This project will mark the conclusion of the trilogy that began with the chart-topping After Hours in 2020 and continued with the introspective Dawn FM in 2022.

The announcement, delivered with dramatic flair, includes poetic and cryptic reflections that hint at deep personal transformation. Set to haunting orchestral music, The Weeknd’s message explores themes of emotional turmoil and identity.

“Today has felt like an endless spin,” the statement begins. “I keep distorting the truth, immune to the dizziness, numb to the nausea. What lies beneath — screams in silence. The very thing that once made me invincible failed me on the world stage. A new trauma surfaced. When today ends, I’ll discover who I am.”

He describes Hurry Up Tomorrow as the creative peak of this three-album narrative arc, positioning it as the final chapter in a story driven by existential questions and self-examination. Recent teasers for the album, featuring surreal and visually layered content, have sparked intense excitement among fans.

Though a release date has not yet been set, Hurry Up Tomorrow adds to a packed schedule for The Weeknd this fall. On Saturday, he will headline a special concert at Estádio Morumbi in São Paulo, Brazil, which will be livestreamed for global audiences. In a charitable move, 10% of all net proceeds from merchandise sales at the event and online will go to the Brazilian Soul Fund, a program from BrazilFoundation that aids communities suffering from economic hardship and natural disasters in the southern region of the country.

The artist is also stepping into the world of horror with his immersive experience, The Weeknd: Nightmare Trilogy, debuting at Universal Studios as part of their annual Halloween Horror Nights. The attraction opens on September 5 and will run through November 3, promising fans a thrilling ride through the darker elements of his musical persona.

The promotional rollout for Hurry Up Tomorrow began earlier this year with a visually surreal clip shared to The Weeknd’s Instagram Stories. Lasting just over a minute, the video weaves together symbolic imagery drawn from across his career. It features callbacks to the signature aesthetics of After Hours—the red suit, sunglasses, poker motifs, and sports cars seen in “Blinding Lights”—as well as the eerie older-man visuals from Dawn FM. Characters from his “After Hours Til the Dawn” tour also make an appearance, hooded and mysterious.

New, dreamlike visuals then take over: a masked figure resembling a mannequin wears a face that looks eerily like The Weeknd’s own, referencing the tour’s heavy use of masks. In the final scene, a child who resembles a young version of the artist is surrounded by a sea of white mannequins reaching toward him. The entire sequence is set to ethereal synth-driven music and layered vocals, creating an atmosphere that blurs the lines between memory, fantasy, and future.

While full details about the album’s tracklist or collaborators remain under wraps, Hurry Up Tomorrow is already being hailed by fans and critics as one of the most artistically ambitious chapters in The Weeknd’s career. With his cinematic approach to storytelling, emotional depth, and boundary-pushing visuals, this final installment promises to leave a lasting impact.

As he closes out this trilogy, The Weeknd continues to evolve not just as a musician, but as a multifaceted creative force—blending music, film, live performance, and immersive art into a unified, emotionally rich universe.