STAYC’s “I WANT IT” Takes Over the Entertainment Industry
K-pop girl group STAYC is heating up the summer both on and off the stage with their latest single, “I WANT IT.” Since its release in July, the song has become a sensation, thanks in part to a viral dance challenge that’s drawing widespread attention across the entertainment world.

The “I WANT IT” dance challenge features a hip-centric signature move that instantly gets people moving. The choreography, marked by rhythmic hip movements and a confident upper-body gesture pointing to oneself, delivers the group’s trademark bold and energetic vibe. The eye-catching styling — especially the focus on the lower-body outfits — enhances the performance’s visual appeal and adds to its impact.

One variation of the challenge, titled “Hipbattle,” brings even more excitement by combining boxing-inspired gestures and playful acting. This version amplifies the fresh, confident energy of the track, turning the challenge into a full-blown performance.

Star-Studded Participation Amplifies the Hype
The dance challenge has attracted participation from a wide range of celebrities, adding to its momentum. Notable figures such as Lee Mujin, Yoo Jae-suk, Jo Se-ho, Kiss of Life’s Julie, Joo Woo-jae, BTOB’s Lee Minhyuk, TXT’s Huening Kai, FIFTY FIFTY’s Keena, ARrC’s Rioto, IVE’s Rei, fromis_9’s Lee Chaeyoung, Young Tak, VIVIZ’s Eunha, ZEROBASEONE’s Kim Gyuvin, Naulz’s Yoon, PURPLE KISS’s Dosie, and even veteran singer Park Nam-jung have joined in. Each brought their own flair to the performance, blending their personalities with STAYC’s upbeat summer vibe and creating a wave of fresh, fun chemistry.

“I WANT IT”: A Bold Statement in Summer Sound
“I WANT IT” is an electronic dance-pop track driven by a bold synth riff and rhythmically dynamic structure. Through this song, STAYC shares a message of self-empowerment: “Even my imperfections are my strength.” The track’s vibrant tones, addictive hook, and delicate vocal balance combine to create what is now seen as STAYC’s definitive summer anthem. Thanks to the success of the challenge, the track is rapidly climbing into the ranks of must-have songs for any summer playlist.

STAYC Proves Their Skills on ‘Weekly Idol’
On August 1, STAYC appeared on MBC M and MBC Every1’s “Weekly Idol” to promote “I WANT IT.” Known for their polished performances and energetic image, the group took on the show’s newly introduced “Skull Dance” segment — a twist on the traditional “Random Play Dance.” Despite being momentarily caught off guard by the unfamiliar format, the experienced idols quickly adapted, executing a near-perfect group dance that left the show’s hosts visibly nervous.

For the first time in the segment’s history, one of the MCs reportedly felt genuinely threatened by the group’s precision, leading to an unexpected counter-move aimed at challenging STAYC further. Viewers are already curious about what that move might have been.

Games, Teamwork, and Unexpected Twists
During the “Weekly Fan-cake” corner, STAYC played a telepathy game called “Jaey Expert,” focused on guessing the thoughts of member J, who is the only T (Thinker) among a group of MBTI Fs (Feelers). The segment showcased the members’ playful chemistry and tight bond. Fans were left wondering who among them truly shares a psychic connection with J.

The show also introduced a rhythm-based challenge to test STAYC’s musical timing — a skill for which they’re often praised. But what started as a fun competition turned into an intense struggle, as the members were unexpectedly eliminated one by one at lightning speed. Still, one member seized the opportunity to eliminate the rival team in a single blow, and that victorious moment is set to be revealed in the episode.

Catch STAYC’s Action-Packed Episode
STAYC’s high-energy performance in the “Skull Dance” segment and their surprising team dynamics in “Weekly Fan-cake” will air on Friday, August 1 at 5:30 PM on MBC M and at 11:30 PM on MBC Every1. Fans won’t want to miss this chance to see new sides of the group as they continue to dominate the summer with “I WANT IT.”